Stuart Chase

Stuart Chase was an American economist and engineer trained at MIT.

In S. I. Hayakawa's Language in Thought and Action

• Citizens of a modern society need [...] more than that ordinary "common sense" which was defined by Stuart Chase as that which tells you that the world is flat. (p.29-30)

Unsourced

Possible source: The Life and Writings of Stuart Chase (1888-1985) edited By Richard Vangermeersch, Kingston, RI, USA, Elsevier.

• Attitude is your acceptance of the natural laws, or your rejection of the natural laws.

• For those who believe, no proof is necessary. For those who don't believe, no proof is possible.

• Sanely applied advertising could remake the world.

• The Lord prefers common looking people. That is why he made so many of them.

• The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.

• Traditional nationalism cannot survive the fissioning of the atom. One world or none.

• Democracy, as has been said of Christianity, has never really been tried.

• I find it difficult to believe that words have no meaning in themselves, hard as I try. Habits of a lifetime are not lightly thrown aside.

• Quoting the ILO, "a nation can afford anything it can produce." (page 211, The Proper Study of Mankind, Harper & Brothers, 1948)